Marketers we can do better … How companies get away with this frustrates me. We have laws about false and misleading conducts and just last night I watched a TV add that made this claim yet again. This is clearly written, displayed and said in a way to fool people into thinking everything is 50%
I’ve known this launch has been coming for a couple of months now, but you could say preparation for this one has been happening since the day I was born. Confused? Don’t worry so am I … With an all clear 13-week scan this morning I am proud to announce that in the middle of
About 15 years ago, I was first asked to write a sales letter to be sent out to 10,000 people. My first response was, ‘what’s a sales letter‘? My second was a sudden greater concern for the written word … There was a problem. My grammar sucked. I couldn’t spell and I has absolutely no
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