The experience

Shayne’s a smart guy with a good strategic head. He’s also a great marketer who knows how to get across the right message about a product. Most importantly, he’s got an opinion on everything and he’s willing to defend that opinion with facts and clear thinking. A good man to have around when you’re building a business.

I’ve yet to meet a marketing professional who understands the web as well as Shayne.

True, he is a marketer at heart, ultimately driven by the all-important bottom line — he is capable of generating out-of-the-box ideas and directing online experiences that attract huge amounts of traffic and have a massive impact on conversions.

However he is also extremely principled, and will go into bat for other site activities that are sometimes viewed as competing with marketing, such as community, user experience and content. The reason for this is that he is a true team player who understands the bigger picture. Shayne is a lovable larrikin, a smart analyst and a valuable asset to any organisation lucky enough to have him on their team. I’d jump at the opportunity to work with him again.

Shane is a passionate and creative marketing man who blends a healthy appreciation for analytics and A/B testing with gut instinct. Shane is popular member of the team even though he holds no punches and tells it like it is.

An online marketer who knows how to work within a team of people who wish they didn’t have to do marketing, Shayne is especially great at finding new and novel ways to use the assets at hand (products, marketing tools, customer lists) to create opportunities for sales and customer engagement.

Shayne has always provided excellent service and support in his roles. What impressed me the most was Shayne’s willingness to challenge the status quo and drive continuous improvement (or recommend and seek sponsorship for new ideas). Shayne impletemented a number of enhanced reporting scorecards during my time working with him, that added significant value to the business and assisted in achieving optimised resource mixes for two of the largest call centres in the country at the time.