As much as perspective can be a powerful asset in your decision making process, it can also be extremely detrimental in your ability to make a ‘good’ decision. So strong is it’s influence over your judgement, I personally have a number of checks in place to ensure my heads in the right space at the
Disclaimer: I’m attempting to share something that I often find hard to explain face to face. But I feel it’s important enough for me to try. So here goes … Let’s say it’s your birthday, happy birthday you! You’ve just finished a wonderful dinner with your family and it’s present time — yay. Your partner
I have this thing about email, well marketing emails in particular, that they always should be sent from someone — a real person. Not just the ‘regards …’ in the email, but the from name and address. You see all forms of marketing emails have a reason. In most cases it’s to get as many
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