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Inspiration is just noise unless there’s action (PBEVENT 2013)

By ShayneT  -  On 16 Sep, 2013 -  12 comments

With my 4th Proglogger Event now over, I can rest. I always feel that I have a unique view of the event. I have the honor to speak and share my own experience, I have the honor of being part of the PBEVENT team on the fringe (I can’t take much credit for the huge

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(whisper) “up to” (shout) “50% OFF EVERYTHING”

By ShayneT  -  On 28 Feb, 2013 -  4 comments

Marketers we can do better … How companies get away with this frustrates me. We have laws about false and misleading conduct and just last night I watched a TV add that made this claim yet again. This is clearly written, displayed and said in a way to fool people into thinking everything is 50%

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