About 15 years ago, I was first asked to write a sales letter to be sent out to 10,000 people. My first response was, ‘what’s a sales letter‘? My second was a sudden greater concern for the written word … There was a problem. My grammar sucked. I couldn’t spell and I has absolutely no
I get asked this often Unfortunately it’s one of those questions that requires an “it depends” response… Today I want to share my thoughts on this, with a little bit more detail than my usual two word response. There are essentially 4 factors I consider when thinking about when should I launch an eBook. They’re
As much as perspective can be a powerful asset in your decision making process, it can also be extremely detrimental in your ability to make a ‘good’ decision. So strong is it’s influence over your judgement, I personally have a number of checks in place to ensure my heads in the right space at the
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